Hire influencers with the rights, rates and approvals on the record

What you can hire an influencer for

ICONS sells three things, each priced and signed separately, so you buy only what you need:

• A post on the creator’s own account: a specific format on a specific account, with the required disclosure and a minimum time it stays live.
• A likeness license: permission to use the creator’s likeness (face, body or voice, as they allow) in content for one named brand and product.
• Production: the content itself, made by ICONS with approved vendors, by the creator, or by their agency, with two revision rounds included.

Step by step

• Filter the directory by category, platform, production option, license rate and verified audience size.
• Send a request. Requests are free and the creator (or their authorised agency) accepts, declines or counters within 72 hours.
• Agree the quote. It is valid for 7 days; any change makes a new version that has to be accepted again.
• Sign and fund. Payment is captured only after every signature.
• Approve and post. The creator approves the script and final file, then posts; ICONS checks the post before that part is paid.

How pricing works

Each creator sets their own rates and every line on their profile says what it includes. ICONS suggests starting rates when a creator joins (post rates come from the creator’s typical recent views; with fewer than 5 comparable recent posts a post is quote-only), and the creator accepts or edits them before anything is public.

A brand’s total is itemised: the likeness license, any posts, any extra rights (paid ads, exclusivity, a longer term or a wider territory), the production price and the ICONS platform fee. The platform fee is charged to the brand, never taken from the creator’s rate; the pilot default is 15% of the license, post, extra-rights and creator- or agency-production fees, and it is not applied to the price of ICONS-produced content, tax or refunds (see the Terms).

Requests are free. Nothing is charged until every party has signed the exact quote. Each part is paid out to the creator when it is earned, and 20% of posting pay is held until the post has stayed live for the agreed period (30 days by default).

Consent, verification and safety

• Identity, age and authority over the listed accounts are checked before any paid work. Brands see that the check passed, never the documents.
• The creator personally signs the likeness consent for each campaign. An agency can negotiate terms it is authorised for, but it cannot sign the consent for the creator.
• Scripts are approved before anything is generated, previews are watermarked, and only the exact approved final file is released.
• No general AI model training, no reusable likeness or voice models without a separate written consent, and no perpetual license by default.
• Imported audience numbers are labelled as imported, with their source and age. Views are counts, not unique people, and reach is never guaranteed.

Where it is today

Status: ICONS is an invite-led US pilot for verified adults (18+) and non-explicit commercial campaigns, priced in US dollars. Payments, e-signatures and identity checks are live: brands pay through Stripe, and creators are paid through Stripe after the work is verified.