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Likeness licensing, explained
Plain answers about licensing a real person’s likeness for AI content: what a license covers, how consent works, how pricing and payouts work, and what brands and agencies need to know.
Basics
What is ICONS?ICONS is a marketplace where brands license a creator’s likeness for a named use, commission AI content, and buy posts, each priced and signed separately.What is a likeness license?A likeness license is written permission to use a person’s face, body or voice in named content, for a named brand, channels, territory and dates.AI likeness consent: what creators actually agree toConsent on ICONS is per campaign, signed personally by the creator, bound to the exact quote, with script and final-file approval before release.Usage rights vs a likeness license: what is the difference?Usage rights reuse content a creator made. A likeness license allows new content depicting the person. Posting is a third, separate product.Licensing a virtual influencer or AI personaVirtual personas on ICONS are booked like real creators, clearly labelled, with the rights owner claiming the persona and proving ownership first.Disclosing AI-generated and sponsored creator contentOn ICONS, creators post approved files on their own accounts with the required disclosures, and ICONS checks each post before posting pay is released.Why creators are verified before paid workICONS checks identity, age and authority before any paid work. Brands see that the check passed, never the documents.
For creators
How to license your likeness to brands for AI contentBuild a profile from your social links, set what brands can book and your rates, then approve every script and final file before anything is used.How to price your likeness: an AI likeness rate cardPrice a likeness license, production and posting as separate lines. How ICONS suggests rates from your public profile, and what changes the price.How creators get paid for AI content of themselvesOn ICONS the brand pays the full quote after signatures; each part pays out when earned: license on delivery, production on acceptance, posts once verified.How a signed license helps protect your likenessA per-campaign license names exactly who may use your likeness, where and until when, so any other use is plainly outside what you agreed.
For brands
How to book creators for AI video and imagesRequest a creator on ICONS, agree one locked quote, sign, fund, approve the script and final cut, and get a licensed, consented AI asset.How to license a creator’s likeness for adsName the brand, product, assets, channels, territory and term in one quote. Paid ads, exclusivity and longer terms are separate rights.AI UGC with real, consenting creatorsMake AI-assisted UGC-style content that depicts a real creator who signed for it, approved the script and final cut, and is paid per use.An influencer marketplace built for AI contentMost influencer marketplaces sell posts. ICONS separates the likeness license, AI production and posting, with consent and records for each.