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Rogue x ICONS · Invite only

Are you a Rogue creator?

Rogue makes high-protein chips and puffs with a crunch somewhere between a chip and a puff. We’re picking creators to try them first.

Check if you qualifyFree to check. Takes under a minute.
A creator holds up four Rogue cans: Buffalo Chicken Wing, Spicy Chicken Sandwich, Cinnamon Churro and Chocolate Chip Cookie
What you get

Free product first

The Rogue Variety Pack box with all four flavors

A free Rogue Variety Pack

All four flavors, shipped to you once you add your address.

Your own tracked link

Share it in your bio, captions or stories. How it counts is in the deal terms below.

A shot at Rogue Trainer

Creators who love it and make great content may be invited to Rogue Trainer, Rogue’s program for ongoing free product.

Your own code to share

Say it in your videos or put it in your captions. It sits next to your link on the deal page.

How it works

Three steps

  1. Apply in a minute

    Confirm your email with a 6-digit code, then enter your TikTok or Instagram handle. We read your public profile and answer in under a minute.

  2. Get your Rogue

    Create your ICONS account with an email code, add your address, and we ship your Rogue Variety Pack.

  3. Post

    Film it yourself, or have our AI make a video from your photos. Nothing posts until you approve it. Add your link and #ad. If you love it and the content is great, you may be invited to Rogue Trainer for recurring free product.

The Variety Pack

Four flavors, one can each

A crunch somewhere between a chip and a puff.

  • Rogue Spicy Chicken Sandwich protein chips can20g protein per can

    Spicy Chicken Sandwich

    Protein chips

    Crispy, spicy chicken sandwich flavor.

  • Rogue Buffalo Chicken Wing protein chips can20g protein per can

    Buffalo Chicken Wing

    Protein chips

    Bold, tangy buffalo wing flavor.

  • Rogue Chocolate Chip Cookie protein puffs can15g protein per can

    Chocolate Chip Cookie

    Protein puffs

    Warm, gooey chocolate chip cookie flavor.

  • Rogue Cinnamon Churro protein puffs can

    Cinnamon Churro

    Protein puffs

    Warm cinnamon sugar churro flavor.

The check

See if you qualify

Confirm your email with a 6-digit code, then enter your TikTok or Instagram handle. Most checks answer in under a minute.

What we look for

  • 2,000 or more followers on TikTok or Instagram
  • About 1,000 typical views, or 3% engagement, on your recent posts
  • You post about food, fitness, lifestyle or athleisure (it helps, and we never say no on this alone)
  • You live in the US
  • You’re 18 or older
All four Rogue cans with chips and puffs flying above them
  1. Email
  2. Account
  3. Answer
We send a 6-digit code to confirm it. It also sets up your ICONS account. No password.
The playbook

How to post a Rogue video

Make it yours. These are the looks and ideas that work.

Rogue cans stacked in rows

The stocked pantry look

You eating Rogue with a shelf or a row of Rogue cans behind you, so it reads as your everyday snack.

One TikTok or Instagram Reel, 15 to 45 seconds, vertical, with the hook in the first 2 seconds.

Hooks to start with

  • “I tried every Rogue flavor so you don’t have to.”
  • “This chip tastes like a spicy chicken sandwich. Here’s my honest take.”
  • “What’s in my gym bag, snack edition.”

A simple script

  1. Hook in the first 2 seconds, with the can in frame
  2. Open it and take the first bite on camera, so we hear the crunch
  3. Your honest take, and the flavor that wins for you
  4. Where to get it: your link in bio, and #ad

Ideas that work

  • Rank all four flavors
  • A blind taste test with a friend
  • Where it fits in your day: at your desk, in the car, after training
  • Your first reaction to the Chocolate Chip Cookie puffs

Good to say

  • “A crunch somewhere between a chip and a puff”
  • The protein per can, as roguesnacks.com lists it

Every post

  • #ad on every Rogue post
  • Your tracked link in your bio, caption or a story sticker
  • An AI label if you post the AI-made version

How to write #ad

Put #ad at the start of every Rogue caption, where it shows before “more”, or use the platform’s Paid partnership label. #collab or #ambassador alone isn’t enough.

Example caption: #ad Ranking every Rogue flavor. Which one wins?

Please don’t

  • Make health, diet, keto or weight-loss claims, or call it “healthy” or “guilt-free”
  • Show other brands’ logos or trademarks in frame, gym brands included
  • Knock other brands
  • Say anything about the snacks that isn’t on roguesnacks.com
  • Post your link on coupon or deal sites
  • Bid on Rogue’s name in search ads
  • Repost Rogue’s or another creator’s content as your own

Deal terms

An order counts for you when the buyer tapped your link in the 30 days before it, or used your code. Everything else about the Rogue deal is on the deal page, and you see it before you take your link.

Read the Rogue deal terms
Who it’s for

Made for creators who snack

  • Food, fitness, lifestyle and athleisure creators
  • On TikTok or Instagram
  • Smaller accounts are welcome
  • Creators who want to try Rogue before anyone else
Questions

Good to know

How fast will I know?

Most checks answer in under a minute. If we can’t read your account automatically, we reply within 48 hours.

How many followers do I need?

2,000 or more on TikTok or Instagram, with about 1,000 typical views or 3% engagement on recent posts. Smaller accounts are welcome to join the deal.

What do I get?

A free Rogue Variety Pack with all four flavors, and your own link and code, so every sale is credited to you.

Is it really free?

Yes. The check and the Variety Pack cost nothing, and there’s no card to enter.

Why do you need my email first?

To send your answer and set up your ICONS account. You confirm it with a 6-digit code. There’s no password.

Do I have to post?

There’s no required number of posts. The free pack is for creators who plan to make a Rogue video.

What can I post?

Your own Rogue video, your way. The playbook above has looks and ideas, and the please-don’t list has the rules, including #ad on every post.

Can Rogue repost my video?

Only as the deal page says. You see those terms before you take your link.

When does my pack ship?

After you add your shipping address, within Rogue’s usual shipping time. We’ll let you know when it’s on the way.

What if I don’t qualify yet?

You can still join the Rogue deal with your own tracked link, and check again as your account grows.

What is Rogue Trainer?

Rogue’s program for ongoing free product. Creators who love Rogue and make great content may be invited. It isn’t part of this check, and nobody is promised a spot.

Ready to try Rogue first?

Check if you qualify

Rogue and the Rogue logo belong to Rogue Snacks. ICONS runs this creator program with Rogue. Product details are from roguesnacks.com.