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Talent agencies: license your roster’s likeness for AI content

Talent agencies can license their roster’s likeness for AI content on ICONS, with each person on the record as represented by the agency. Each license names one brand and product, the assets, channels, territory and dates. The talent always signs the likeness consent personally for each campaign and approves the script and the final file. Agency workspaces are not open yet, so agencies start by email.

Updated

Email us about your rosterTalent: claim your profile

How representation works

A talent profile and its bookings can show who represents the person (“Represented by”). The talent still owns the consent: they sign it personally for each campaign, and signing up never licenses anyone’s likeness.

Approvals

  • The talent approves the script and the final file for every campaign.
  • Paid ads, exclusivity and longer terms are separate rights, never included by default.
  • No general AI model training, and no reusable likeness or voice models, without separate written consent.
  • No perpetual license by default.

Payments

Talent set their own rates, and the license, production and posts are priced and signed separately. Nothing is charged until everyone signs. Brands pay through Stripe, and talent are paid through Stripe after the work is verified.

Where it is today

Status: ICONS is an invite-led US pilot for verified adults (18+) and non-explicit commercial campaigns, priced in US dollars. Payments, e-signatures and identity checks are live: brands pay through Stripe, and creators are paid through Stripe after the work is verified.

Agency workspaces are not open yet. To talk about your roster, email hello@iconsai.com. Talent can claim their own profiles now.

Where ICONS is not the right fit

  • Talent under 18: ICONS lists verified adults only.
  • Union work: if your talent are SAG-AFTRA members, the union’s AI terms and their contracts come first. ICONS is not a union agreement.
  • Rosters outside the US, for now.

Questions

Can an agency sign the likeness consent for its talent?

No. On ICONS the talent signs the likeness consent personally for each campaign.

Can a profile show that the talent is represented?

Yes. Profiles and bookings can show “Represented by” with the agency’s name.

Can a brand train an AI model on our talent?

Not without separate written consent. There is no general AI model training and no reusable likeness or voice model by default.

Can agencies sign up today?

Agency workspaces are not open yet. Email hello@iconsai.com to talk about your roster.

Who sets the rates?

The talent set their own rates for each line: the license, production and posts.

License your face and likeness to brands for AI adsLicense your face and likeness to brands for AI ads on ICONS: per-campaign consent, named uses, your own rates and your approval of every final file.Book celebrities and well-known talent, with consent on the recordHow booking a celebrity works on ICONS: request through their profile or agency, license their likeness for a named use, and get every approval signed.How brands get creator consent for AI avatar adsHow brands get a real creator’s consent for AI avatar ads: a per-campaign license the creator signs, plus approval of the script and the final file.For talent agencies: managing AI likeness deals for your rosterRun requests, quotes, signatures and payouts for your roster on ICONS, with creator-signed consent and commission split from each payment.What a likeness license should include: a 10-item checklistA likeness license should name the brand, assets, channels, territory, term, paid ads, exclusivity, approvals, AI training limits, payment and end date.Licensing a virtual influencer or AI personaVirtual personas on ICONS are booked like real creators, clearly labelled, with the rights owner claiming the persona and proving ownership first.

Updated November 4, 2026. Read the full agreements or how a booking works.